Sugar Sugar Honey Honey is a baking subscription box service that delivers organic ingredients alongside historically inspired recipes.

Their vision for their branding takes inspiration from American 1970’s cultural imagery.

I integrated a bright and dreamy aesthetic, including stepping gradients and organic shapes. Within each box contains not only a QR code to a curated baking playlist, but also an easily storable recipe card for the recipient to keep and reference, with a digital version available should they scan the QR code printed on the card.

• Brand identity

• Packaging Design