Ami is a vinyl collectible blind box.

These collector items include characters of friendly aliens that have come to earth, each themed around specific animals, shapes, and colors. Ami’s logo includes imagery of a spaceship, heart, and shooting star. Each character is rounded to convey a sense of friendliness, and drive home the brands focus on iconography.

Their branding is a mix of simple and childlike vector “doodles” and illustrated nebulae to symbolize their journey through space to Earth. Their packaging is also one of a kind, as the die cut for the boxes was created to incorporate the heart “M” in the logo.

• Brand Identity

• Packaging design

• Character design

• 3D modeling