Your feedback shapes my designs, ensuring we align on the creative direction. Through iteration and experimentation, I aim to create visuals that both captivate and resonate. My ideation phase is basically immersing myself in your vision and goals in order to understand your brand identity, audience, and what you want to create in the world. My goal is to allow people to judge your book by it’s cover.

So I’ll begin with brainstorming! I love putting together vision boards, sketching down all of the ideas that arise, allowing creativity to flow without judgment. Depending on liscences, I can and will send all of the files of my ideation process, so you always have something to look back on!

Collaborating and communicating with my clients is key, as my goal is to create your vision, with all of the sensibilities that my degree affords. Once I have a selection of concepts, I will curate them, show them off to you, and get your feedback on general direction and desires. At this point, I may or may not let you know what limits we have to work with, and what cards we have to play. I will always keep accessibility with the brand’s aesthetics in mind. When we are inclusive, we create an environment for growth!

From there, I will select a lucky few to refine by exploring different color palettes, typography, and layouts. Thus, we enter the analysis and research phases. Here we go!!!